Microsoft Bing introduces Deep Search, an enhancement to its existing web search that provides more comprehensive answers to complex queries. Utilizing GPT-4, a state-of-the-art AI LLM, Deep Search expands the search query into a broader description of ideal results, offering a deeper exploration of the web.
Introducing Deep Search: A New Era for Search Engines
Today’s search engines are powerful tools, but sometimes they struggle with complex, nuanced, or specific questions. That’s why Microsoft Bing has introduced Deep Search, a feature designed to provide more relevant and comprehensive answers to complex search queries.
What’s New: Deep Search
Deep Search is not a replacement for Bing’s existing web search, but an enhancement. It offers the option for a deeper and richer exploration of the web. It enhances Bing’s existing web index and ranking system with GPT-4, a state-of-the-art generative AI LLM (Large Language Model).
“Deep Search builds on Bing’s existing web index and ranking system and enhances them with GPT-4.”
Understanding Search Intent
Deep Search takes the search query and expands it into a more comprehensive description of what an ideal set of results should include. It captures user intent and expectations more accurately and clearly than a few keywords.
“In the case of Deep Search, GPT-4 takes the search query and expands it into a more comprehensive description of what an ideal set of results should include.”
Dealing with Ambiguity
For ambiguous queries, Deep Search leverages GPT-4 to find all possible intents and computes a comprehensive description for each of them. It offers a disambiguation pane where all these intents are represented, allowing users to select the right one.
Finding Deeper Results
With the user’s intent in mind, Bing delves deeper into the web, pulling back relevant results that often don’t show up in typical search results. Deep Search uses a combination of querying techniques to find pages that might match the expanded query, rewriting the query on the user’s behalf, and searching for those variations too.
“Bing then goes much deeper into the web with that task in mind, pulling back relevant results that often don’t show up in typical search results.”
In conclusion, Deep Search is a significant enhancement to Bing’s existing web search, providing more accurate and comprehensive results for complex queries. It represents a significant step forward in search engine technology.
From the Bing Blogs
From the Bing Blogs