Expanding App Reach: Microsoft and PWABuilder’s Initiative to Offer Free PWA Publishing on the Microsoft Store

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Microsoft and PWABuilder have partnered to offer developers the opportunity to publish their Progressive Web Apps (PWAs) to the Microsoft Store on Windows for free. This initiative aims to bring the best web experiences closer to customers and expand the app’s audience across the billion monthly active Windows devices.

Free Publishing of PWAs to the Microsoft Store with PWABuilder

Progressive Web Apps (PWAs) are transforming the digital landscape by providing immersive app experiences across all devices and platforms, including Windows 10 and 11. Now, you can publish your PWA to the Microsoft Store on Windows for free using PWABuilder.

What’s New?

The Microsoft Store on Windows is a trusted platform for customers to discover and install apps. With over a billion monthly active Windows devices, it’s an excellent avenue for app exposure and discoverability. The exciting news is that the PWABuilder team has partnered with the Microsoft Store to allow free publishing of qualifying PWAs for a limited time.

“We continue to see exciting growth in the number of developers publishing PWAs to Microsoft Store, and have invested in new capabilities to help developers expand their audience.”

How to Get Started

To qualify for a free developer account, your PWA must meet certain pre-defined quality standards. These include being installable from Microsoft Edge, having a complete web manifest, and implementing two or more desktop integrations. Once your PWA meets these standards and you sign in with a Microsoft Account, you will receive a token to create a free developer account.

Key Dates

Starting August 15th, and ending September 15th, a limited number of developers owning qualifying PWAs will be able to claim a token for free publishing to the Microsoft Store.

PWAs on Windows and Microsoft Store

PWAs offer a highly engaging “native app” experience with minimal friction and cost. They integrate seamlessly within the Windows ecosystem, appearing in your Windows application settings, start menu, taskbar, and more. PWAs also offer performance capabilities that traditional websites lack, such as offline capabilities and caching for a great user experience.

“PWAs function naturally and integrate well within the Windows ecosystem. They offer a slew of performance capabilities that traditional websites would not have.”

In conclusion, this initiative by the PWABuilder team and Microsoft Store is an excellent opportunity for developers to reach a broader audience and deliver a superior user experience with their PWAs.

  • PWAs can be installed as apps from app stores like the Microsoft Store on Windows, offering immersive app experiences across all devices and platforms.
  • The Microsoft Store on Windows is a trusted platform for customers to discover and install apps, providing excellent exposure and discoverability for PWAs.
  • For a limited time, PWABuilder and Microsoft Store are offering free publishing of qualifying PWAs to democratize the publishing process.
  • Developers can claim a token to create a free developer account for publishing apps to the Microsoft Store on Windows, eliminating the $19 account registration fee.
  • PWAs function naturally within the Windows ecosystem, offering a native app experience with minimal friction and cost, and have offline capabilities and utilize caching for a great user experience.
  • From the Windows Blog