Ultimate Partner LIVE at Microsoft Redmond united 200+ top partners for a transformative event focused on ecosystem-led growth, AI innovation, and marketplace expansion. With workshops, strategic insights, and bold partnerships, this event empowered partners to lead the future of cloud and AI-driven business. Unique :
Ultimate Partner LIVE: Microsoft’s Game-Changer for Partners in 2025
On May 1–2, 2025, the Microsoft Redmond Campus buzzed with energy as over 200 top partner leaders gathered for Ultimate Partner LIVE. This wasn’t your typical tech conference. Instead, it was a strategic accelerator crafted for the elite 0.01% of partners ready to lead the next wave of digital transformation.
What’s New: Doubling Down on Cloud Solution Providers
Microsoft is shifting its focus heavily towards Cloud Solution Provider (CSP) partners, especially those serving small and medium businesses. As Nicole Dezen, Microsoft’s Chief Partner Officer, put it:
“We’re doubling down on our Cloud Solution Provider partners—70% of incentives now go to those serving SMBs.”
New capabilities, strategic offers, and AI-aligned priorities empower CSPs to scale faster, retain customers, and spearhead AI-driven innovation.
Major Updates: Ecosystem-Led Growth and AI as Growth Engines
The event’s core message was clear: ecosystem-led growth isn’t optional anymore—it’s a must. Hyperscalers like Microsoft are reshaping the market, and partners who adapt quickly will thrive.
“Organizational agility and technical intensity aren’t just strategies—they’re imperatives,” said Lori Borg, Microsoft VP Americas GTM, GPS.
AI and Microsoft’s commercial marketplace emerged as unstoppable engines for growth. Marketplace revenue is doubling, co-sell incentives are increasing, and embedded commerce is becoming the new norm.
AI Partnerships Powering the Future
Fireside chats with Microsoft’s Sandy Gupta and NVIDIA’s Pat Lee highlighted how their alliance accelerates Agentic AI. This partnership is transforming enterprises by democratizing AI with lower costs and fewer hallucinations.
“Our partnership with NVIDIA is accelerating a system of intelligence that is reshaping how enterprises operate,” said Sandy Gupta, Microsoft VP.
Why This Matters: Workshops and Real-World Tools
Ultimate Partner LIVE was hands-on. Attendees engaged in workshops focused on smarter co-selling, high-impact go-to-market plays, and marketplace acceleration. Experts helped partners build actionable strategies, not just theory.
Every participant walked away with proven frameworks like the “7 Principles of Successful Partnerships” and co-sell strategies designed for today’s fast-changing landscape.
Networking That Actually Works
This wasn’t a typical vendor hall. It was a curated space filled with decision-makers ready to connect, collaborate, and close deals. From Microsoft leaders to top ISVs and GSIs, real conversations sparked real opportunities.
Final Takeaway: The Future Belongs to Agile, Ecosystem-First Partners
AI is evolving faster than expected, and Microsoft’s strategies are adapting in real-time. Partners who stay agile, aligned, and ecosystem-first will lead the next era of transformation.
Missed the event? Catch the full livestream here to stay ahead.
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