Bing Webmaster Tools’ AI Performance preview shows how often your site is is cited in AI-generated answers across Copilot, Bing summaries, and partners, reporting total citations, average cited pages, grounding queries, page-level citation counts, visibility trends, and guidance to improve inclusion.
Microsoft announced AI Performance in Bing Webmaster Tools as a public preview. The feature reveals how often site content is cited in AI-generated answers across Microsoft Copilot and Bing AI summaries.
Main feature/change and impact
AI Performance adds citation-level visibility for publisher URLs referenced in generative answers. The dashboard reports total citations, average cited pages, grounding queries, and page-level citation counts. This lets publishers see which pages AI systems reference and how citation activity changes over time. The change shifts visibility beyond traditional search metrics to include AI answer participation and source-level attribution.Practical implications
Publishers can validate which pages are used as AI references and prioritize content improvements. Use grounding queries to identify query phrasing that triggers citations. Page-level counts show which specific URLs are most referenced across supported AI experiences. These signals guide content restructuring, depth expansion, and freshness updates to increase likelihood of being cited in AI-generated answers.“AI Performance in Bing Webmaster Tools marks an important step toward greater transparency between AI systems and the open web.”Publishers should review cited pages and grounding queries to form an optimization plan. Improve structure, add clear headings and FAQ sections, and support claims with evidence for better AI referenceability. Enable IndexNow to speed content discovery and keep citations current. Monitor the dashboard for citation trends and adjust content priorities based on which pages AI systems reference most often.
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From the Bing Blogs
