Microsoft Store on Windows is evolving with personalized homepages, smarter search, and AI-powered Copilot for quick answers and product comparisons. Enhanced Windows integration and faster performance make discovering and installing apps seamless. Exciting new developer partnerships and features await! Unique :
Leveling Up Your Microsoft Store on Windows Experience
The Microsoft Store on Windows powers over 250 million users monthly. Microsoft is committed to enhancing your experience based on your feedback. After rolling out quality improvements and evolving into an AI marketplace, the Store is getting even better in 2025.
What’s New: Personalized Homepage and Smarter Search
The Store homepage now tailors content just for you. Whether you’re a gamer, productivity buff, or developer, expect fresh recommendations based on your recent activity and trending apps in your region. This personalized approach ensures you see what matters most.
Search has received a major upgrade. The new system understands your intent better, uses app updates and ratings to rank results, and handles language nuances smoothly. This means faster, more relevant results every time you look for apps or games.
“The Microsoft Store homepage will now be personalized for you… elevating the content most meaningful to you.” – Giorgio Sardo, VP, Microsoft Store
Major Updates: AI Copilot, Discover More, and Badges
For U.S. users, Copilot is now available in the bottom right corner of product pages. It answers your questions and lets you compare two products side-by-side. This AI helper makes browsing and decision-making easier.
The new “Discover More” section shows related apps and content, helping you explore beyond your initial search. Plus, product page badges highlight apps with AI features or those optimized for Copilot+ PCs, so you know what’s cutting-edge.
Deeper Windows Integration and Performance Boosts
Microsoft is blending the Store more deeply with Windows itself. You can now launch Windows search, find Store apps or games, and install them quickly without leaving your desktop.
Additionally, Windows Insiders in the U.S. and China will soon see app suggestions when opening certain file types. This feature helps when you lack a default app or want alternatives, making file handling smoother.
Performance-wise, the Store now launches twice as fast as six months ago. Installation speed and reliability have also improved significantly. Keeping your Windows updated ensures you enjoy these enhancements.
Other Cool Features and Developer Highlights
New capabilities include installing individual game components and faster in-app rating dialogs to share feedback quickly. Product pages now also show the last update date, keeping you informed.
Microsoft continues to welcome exciting partners like Notion, Docker, and Manus, an autonomous AI agent for complex productivity tasks. The Store is becoming a hub for innovative tools and apps.
“Built with care and tested with precision, the Microsoft Store on Windows is here to help you find what you’re looking for.” – Giorgio Sardo, VP, Microsoft Store
Stay tuned for more updates by visiting the “What’s New” section in the Store. Don’t forget to share your feedback via the Feedback Hub (WIN + F) under Microsoft Store. The future looks bright for Windows users and developers alike!
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