Maximize Enterprise Growth by Publishing Your Solution on Microsoft Marketplace: A Multicloud Success Guide

Unlock new growth by publishing your solution on the Microsoft marketplace. Reach millions globally, simplify billing with Azure integration, and leverage co-sell incentives. Whether migrating from AWS or building on Azure, this guide helps you maximize multicloud benefits and accelerate your enterprise sales. Unique :

Maximizing Multicloud Growth with Microsoft Marketplace

If you’re an AWS-based software company, expanding into Microsoft’s marketplace can skyrocket your reach. Microsoft’s Azure Marketplace and AppSource offer a global storefront and in-product visibility, making it easier than ever to sell your solutions worldwide.

What’s New: Multicloud Publishing Made Simple

Microsoft now provides a streamlined path to publish your AWS apps on Azure, helping you tap into new markets without doubling engineering efforts. Plus, you can join ISV Success to access over $126K in cloud credits, AI services, and expert consultations.

“Publishing in Azure reduces friction when selling to Azure-centric enterprises and lets you leverage both ecosystems seamlessly.”

With this approach, your app gains 24/7 exposure across 141+ geographies, 17 currencies, and multiple tax IDs. Also, you get to co-sell with 35,000 Microsoft sellers and reach millions of monthly shoppers, including 95% of Fortune 500 companies.

Choosing the Right Offer Type

Picking the correct offer type is crucial. Microsoft supports several options tailored to different deployment needs:

SaaS Offers: Subscription-based, hosted on your Azure infrastructure for turnkey solutions.
Azure Virtual Machine (VM): Pre-configured VMs giving customers full control, similar to AWS AMIs.
Azure Container: For containerized apps customers run themselves, akin to AWS ECS or EKS.
Azure Application: Deploy multiple Azure resources for automated setups.

Each type fits specific customer preferences, so choose wisely to maximize adoption.

Billing and Pricing: Simplified and Flexible

One major perk is seamless Azure billing integration. Customers pay through their existing Azure accounts, simplifying procurement and consolidating expenses.

Microsoft handles billing and collections, disbursing earnings regularly after standard transaction fees. You can offer various pricing models:

Flat-rate monthly or annual fees
Per-user pricing
Usage-based (metered) pricing

Additionally, renewing private offers cuts transaction fees by 50%, boosting your margins on repeat business.

“Most co-sell deals happen through negotiated terms, so learning private and multiparty offers is key.”

Private and multiparty private offers let you tailor pricing and terms for enterprise customers or channel partners, enhancing flexibility.

Tools and Resources to Accelerate Your Success

Microsoft offers a suite of tools to help you publish and manage your marketplace offers efficiently. Start by joining the Microsoft AI Cloud Partner Program and setting up your Partner Center account.

Partner Center lets you configure offers, manage referrals, and claim incentives. For a head start, join ISV Success to unlock cloud credits, developer tools, and 1:1 technical support.

Also, use App Advisor for step-by-step guidance from app replication to sales growth. SaaS publishers should implement transactable webhooks to automate subscription management and billing.

Final Thoughts

Publishing your solution on Microsoft’s marketplace unlocks a multicloud advantage, combining AWS innovation with Azure’s enterprise reach. By selecting the right offer type, optimizing pricing, and leveraging Microsoft’s incentives and tools, you can accelerate growth and simplify global sales.

Ready to expand your cloud footprint? The Microsoft marketplace is your gateway to millions of customers and countless new opportunities.

Gain visibility across Azure Marketplace, Microsoft AppSource, and in-product experiences like Azure Portal.

Access over $126K in cloud credits, AI services, and technical consults through the ISV Success program.

Choose from multiple offer types including SaaS, Azure VM, container, and application deployment options.

Utilize flexible pricing models: flat-rate, per user, or usage-based metering to fit customer needs.

Publish transactable professional services alongside software for unified customer purchasing.

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