Bing is enhancing its generative search capabilities, allowing users to experience a more integrated and informative search process. This AI-driven feature not only optimizes results but also presents them in a cohesive layout. Currently in beta, it focuses on complex queries and aims to improve user engagement while supporting publishers with citations.2. *

The Next Step in Bing Generative Search
In July, Bing introduced an early view of its generative search feature. Now, the search engine is taking significant steps forward.
What’s New in Bing Generative Search?
Bing’s generative search harnesses the power of AI to transform the search experience. This innovation not only optimizes search results but also enhances their presentation.
“This transformation is more than aesthetic; it’s about creating a seamless experience that empowers you to explore, learn, and find information in new ways.”
Users can expect a cohesive layout that makes it easier to digest information. By focusing on a more profound level of answers, Bing aims to go beyond surface-level results.
Major Updates: Expanding Capabilities
The latest rollout expands generative search to cover a broader range of informational queries. Examples include “how to effectively run a one-on-one” and “how can I remove background noise from my podcast recordings.”
These updates allow users to tackle complex problems and conduct deep research more effectively. Bing’s generative AI delivers detailed explanations, making it a valuable tool for users.
How to Experience Generative Search
To explore this new feature, simply type “Bing generative search” into the search bar. A carousel of queries will appear, allowing users to demo the capabilities firsthand.
Additionally, users can access generative search through the “Deep search” button on the results page. However, keep in mind that this experience is still in beta.
“We’re continuing to roll this experience out slowly to ensure we deliver a quality experience before making this broadly available.”
What’s Important to Know
As you engage with generative search, you may notice some loading times. Bing is committed to ensuring that results are accurate and relevant before displaying them.
Generative search results will generally appear for informational and complex queries. Look for the note “Results enhanced with Bing generative search” under the search box.
Feedback is crucial for Bing’s development. Users can provide input using the thumbs up and thumbs down icons or the Feedback icon on the results page.
Stay tuned for more updates as Bing continues to refine its generative search capabilities. This is just the beginning of a new era in search.
From the Bing Blogs