Bing Webmaster Tools has introduced an update to their Performance Report, providing a more comprehensive range of data to help SEO professionals gain deeper insights into their website performance. The new data includes performance metrics for new verticals, combined web and chat clicks and impressions, and detailed information on how Bing counts displays and impressions.
Introducing the New Bing Webmaster Tools Performance Report
Keeping up with the latest advancements in Search Engine Optimization (SEO) is crucial for website owners and digital marketers. Bing has introduced an update to the Bing Webmaster Tools Performance Report, expanding the data types available and providing deeper insights into website performance.
Expanded Performance Metrics
The new Performance Report offers a wealth of insights for website owners and SEO experts. The report now combines web and chat clicks and impressions, providing performance data for new verticals such as Bing Images, Bing Videos, Bing News, and Bing Knowledge Panel.
“With the latest update, we’ve improved Bing web data by combining web and chat clicks and impressions.”
Accessing Performance Data for Bing Web + Chat
This update allows webmasters to access crucial metrics, including clicks, impressions, and click-through rates (CTRs) for web and chat combined. This data can be used to refine strategies and optimize content for maximum performance.
New Insights for SEO
By accessing granular data, SEO professionals can gain deeper insights into their website’s performance across Bing. This enables them to compare, refine their strategies, and optimize their content and online presence to maximize clicks, impressions, and overall performance.
Search Performance API Release
The Search Performance corresponding API now reports on all traffic combined instead of only web. A future update will let you access data per area, like on the website.
Future Performance Report Extension
Currently, keywords and URLs are reported only for the web. Bing is considering expanding and reporting this data to other areas.
“A future update will let you access data per area, like on the website.”
This update is a significant step forward for Bing Webmaster Tools, providing more comprehensive and actionable data for SEO professionals and website owners.
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