If Autopilot device preparation is already your main path, you still rename with a script. Windows Autopilot device association in the Aug 27 preview CU (KB5120998) adds a name template during OOBE. The tax is a DeviceLink CSV, one device at a time, on physical TPM hardware.
Windows Backup for Organizations, a service by Microsoft, has introduced a new feature called “first sign-in … New Windows Backup Feature: Bounce Back from OOBE with First Sign-in Restore
First Sign-in Restore: Rediscover Your Settings and Apps on Windows 11Read more
